This book critically discusses on epoch of “Asian century” through Asia’s dominance in economic, political and demographic dividend. The major themes include Asianisation, Asianism, Asia’s eventful rise, Asian culture and philosophy, Asia – The global host, Decolonial Asia and tourism. Furthermore, it discusses Asian tourism and regional integration and geopolitics, Arabian peninsula’s economic boom beyond petrodollar, the BTS and K Pop wave in South Korean tourism and the Asian multimodal infrastructure developments in the Asian century.

 It makes a profound academic contribution by offering a comprehensive and interdisciplinary exploration of the evolving relationship between Easternisation and the tourism industry. By delving into in-depth case studies and empirical analyses of various Asian destinations, the book presents concrete evidence of how Easternisation transforms tourism practices and experiences across the continent. Overall, this book is a groundbreaking work that enhances the academic discourse in tourism studies and provides valuable insights for policymakers, industry practitioners, and researchers.

Rigin Sebastian

Rigin Sebastian is a Ph.D. research scholar at the School of Tourism Studies, Mahatma Gandhi University, Kerala. His research areas include leisure studies, neuro-inclusive tourism, Generative AI in education and Asian tourism.

 Noufal Naheem Kottekkadan

Noufal Naheem Kottekkadan is a Ph.D. research scholar at the School of Tourism Studies, Mahatma Gandhi University, Kerala. His research interests span the sharing economy, leisure studies, semiotics, Generative AI, and Asian tourism.

 Toney K. Thomas

Dr. Toney K. Thomas is the Director and head of the School of Tourism Studies at Mahatma Gandhi University. His research interests include Asian Tourism Studies, Tourist Behaviour, and Destination Benchmarking. He has accomplished several research and consultancy projects for notable bodies such as the World Bank, the European Union, and the Ministry of Science and Technology Malaysia. He has consulted on academic projects including programme designs, Outcome Based Education (OBE design), internationalisation of universities, and global ranking.

Mohammed Niyas KK

Mohammed Niyas KK is a Ph.D. research scholar at the School of Tourism Studies, Mahatma Gandhi University, Kerala. His research interests specialise gastronomic tourism and ethnic diversity.