This book compiles 49 real-life examples of companies to showcase the best practices and lessons learned by Chinese enterprises in pursuing innovative development in the era of the digital economy, highlighting digital transformation and cross-border e-commerce. The selected cases revolve around various aspects of the digital economy, including digital healthcare, digital scenic areas, intelligent manufacturing, digital finance, digital supply chains, etc., covering diverse scenarios of digital transformation, as well as cross-border brands, logistics, marketing, live streaming, and other operational strategies. These cases deeply portray how representative enterprises leverage their own capabilities, combine digital technologies, and explore new paths for development and growth. The excellent experiences and methods of these case enterprises provides valuable guidance for global practitioners in the digital economy; each case is structured, standardized, and narratively written, which can serve as practical examples for research and teaching in related professional fields such as e-commerce and the digital economy.

Professor Jianlin Zhang, Doctoral Supervisor, serves as the Executive Dean of Alibaba Business School at Hangzhou Normal University. He holds the position of Vice Chairman of the Teaching Steering Committee for E-commerce in Higher Education under the Ministry of Education. He is also Director of the Case Center for E-commerce and Digital Economy in Higher Education Institutions, and Director of the Case Center for Digital Economy and Management at the China Information Economics Society. Furthermore, Professor Zhang is the Director of the Practical Education Teaching Base for Business and Management Students under the Ministry of Education. He is the Head of the National First-class Program in E-commerce and the Head of the National First-class Course in Online Retail. As an E-commerce Expert for the Ministry of Commerce, his advisory roles extend to the provincial and municipal levels, where he serves as the Vice Chairman of the Teaching Steering Committee for E-commerce in Higher Education, Zhejiang Province, Vice President of the Zhejiang Provincial Society of Enterprise Management, and Chairman of the Hangzhou E-commerce Expert Consultation Committee.