This book examines the grammatical representations of words in English and Chinese medical promotion discourse from a cross-cultural perspective, the content they represent, and the processes involved. It aims to identify the types and frequencies of words that play different roles in empirical analysis of grammatically based cognitive construction models, including real and concrete supporting evidence from empirical and comparative studies. This book tackles a range of perspective-related metonymic use, verb stimuli related to dynamic productivity, deeply ingrained and fundamental modality formation in sentences, and their emergence in the interpretation of medical business discourse.

Wenhui Yang is a researcher and full professor of Center for Linguistics and Applied Linguistics, and vice dean at School of English for International Business, Guangdong University of Foreign Studies, she also serves as a Beijiang Scholar of Guangdong Songshan Polytechnic. Prof. Yang's research interest includes discourse analysis, cognitive linguistics, pragmatics, cross-cultural communication studies and translation studies. She has published over 50 academic papers and books internationally and domestically on cross-cultural communication, discourse anlaysis, and cognitive linguistic studies. The most representative works of her includes: A Cross-cultural Study of Commercial Media Discourses: From Perspectives of Cognitive Semantics (Springer/Science Press, 2020), A Discourse Analysis of Interpersonal Business Negotiations (Science Press, 2009).