Political Communication: Theory and Practice

Rabindranath, Manukonda; Kumar, Santosh

This book offers a rigorous, interdisciplinary exploration of political communication, tracing its evolution from classical philosophy to algorithm-driven digital media. Integrating political theory, media studies, semiotics, and socio-psychological analysis, it redefines political communication as the production of meaning, emotion, and legitimacy within systems of power.

The text examines theoretical frameworks, discourse formation, digital campaigning, data-driven persuasion, and the transformation of democratic communication under technological acceleration. It introduces the concept of the “grammar of persuasion,” analyzing G20 political campaigns as structured, performative systems shaped by culture and ideology.

Focusing on emotion, identity, populism, nationalism, and strongman politics, the book also theorizes the “spectacle of control” in contemporary governance.
Ideal for students, researchers, and practitioners, it provides critical insights and analytical tools to decode global political discourse in the digital age.

Details

Published by: Palgrave Macmillan

Publication Date: 2026-12-17

Format: Hardcover

ISBN-13: 9789819215607

DOI:

Dimensions: 210cm x148cm

Pages: