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Free Revealing

Free Revealing How Firms Can Profit From Being Open

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Innovation und Entrepreneurship

Free Revealing

How Firms Can Profit From Being Open

Oliver Alexy

Business & Economics / Management

The concept of “free revealing” describes the continually growing practice of companies that release results of their innovation processes to the public rather than patenting them or keeping them secret.
Using the example of corporate OSS engagement, Oliver Alexy shows how this practice can be carried out both effectively and efficiently by companies. He evaluates potential advantages and disadvantages from the viewpoint of top management and company employees to understand how this practice diffuses within the corporation, and who is likely to support it. Simultaneously, the author demonstrates how corporate processes can be designed to increase the odds of success of free revealing.
Dr. Oliver Alexy war Wissenschaftlicher Mitarbeiter bei Prof. Dr. Joachim Henkel am Dr. Theo Schöller-Stiftungslehrstuhl für Technologie- und Innovationsmanagement der Technischen Universität München und ist jetzt am Imperial College London tätig.

Publication Date: 15 January 2009
Publisher: Gabler Verlag
Imprint: Gabler Verlag
ISBN-13: 9783834914750
Format: Paperback softback
Page Count: 214

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