Contributions to Management Science: Managing for Growth from Start-Up to Initial Public Offering

Grossmann, Martin

Research and development of novel medicines for human therapy commonly takes over a decade before significant revenues from sales are forthcoming. How can biotechnology companies be founded and grow successfully in an industry with such extended innovation processes? The book investigates this problem and distinguishes three growth phases: From incorporation and start-up through collaborative R&D with large pharmaceutical firms to value creation from R&D pipelines to Public Offerings and product marketing. In this book a dynamic simulation model for testing different decision-making strategies is developed. For each phase the author identifies decision rules that provide for successful corporate growth.

Details

Published by: Physica

Publication Date: 2003-03-11

Format: Paperback

ISBN-13: 9783790800333

DOI: 10.1007/978-3-642-57432-0

Dimensions: 235cm x155cm

Pages: 323