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A frequent choice for market entry to China is the international joint venture (IJV) with a Chinese partner. This is regarded as an adequate market entry if complex technological knowledge is to be transferred to the new location. However, IJVs also represent an easy way for local partners to absorb technological knowledge without authorization.
Published by: Springer Gabler
Publication Date: 2019-03-01
Format: Paperback
ISBN-13: 9783658243548
DOI: 10.1007/978-3-658-24355-5
Dimensions: 240cm x168cm
Pages: 278