An Agent-Based Model of Heterogeneous Demand

Müller, Matthias

Matthias Müller makes a case for the particular role of the demand side in research on innovation. Based on a complex agent-based simulation model, he analyzes the versatile mutual relationships between consumers and producers within the innovation process. Instead of oversimplifying the demand side, the book aims to apply important aspects which too often are only applied to the supply side, e.g., the heterogeneity and bounded rationality of economic actors embedded in networks. The results offer a new perspective on the innovation process, proving that the demand side and consumers are important drivers of innovation, which must be included in future research for a full picture. 

Details

Published by: Springer VS

Publication Date: 2017-06-21

Format: Paperback

ISBN-13: 9783658187217

DOI: 10.1007/978-3-658-18722-4

Dimensions: 210cm x148cm

Pages: 162