BestMasters: How to Attract Young Academics by Using Social Media as a Marketing Tool

Hurrle, Daniel; Postatny, Julia

This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.

Details

Published by: Springer Gabler

Publication Date: 2015-02-27

Format: Paperback

ISBN-13: 9783658088217

DOI: 10.1007/978-3-658-08822-4

Dimensions: 210cm x148cm

Pages: 117