BestMasters: Shared Value in the Apparel Industry

Schmitt, Julia

Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.

Details

Published by: Springer Gabler

Publication Date: 2014-03-27

Format: Paperback

ISBN-13: 9783658054601

DOI: 10.1007/978-3-658-05461-8

Dimensions: 210cm x148cm

Pages: 99