BestMasters: The Benefits of Tourism for Natural Areas

Wolter, Luisa

Luisa Wolter examines the travel motivations and interests of natural park visitors to Mallorca with a special focus on sustainable tourism development. The data for the study were collected from tourists in the two natural parks s’ Albufera and Llevant in the North of Mallorca. Based on the results of the analysis, natural area managers can develop new products and marketing strategies that address their very own visitors, contribute to the sustainable development of their region, and influence the visitors’ views and behaviors by raising environmental awareness.

Details

Published by: Springer Gabler

Publication Date: 2013-12-20

Format: Paperback

ISBN-13: 9783658045357

DOI: 10.1007/978-3-658-04536-4

Dimensions: 210cm x148cm

Pages: 131