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The wide range and the frequently renewed formulation of strategies and organization models of corporate banking highlights the absence of a dominant model and the huge risk of misaligned strategy. Against this backdrop, the book bridges the gab between bank management theoretical grounds and an empirical survey conducted in 12 European banks.
| Publication Date: | 14 October 2010 |
| Publisher: | Springer Berlin Heidelberg |
| Imprint: | Springer |
| ISBN-13: | 9783642061585 |
| Format: | Paperback / softback |
| Page Count: | 190 |