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Handbuch Marketing-Kommunikation
  • Handbuch Marketing-Kommunikation
Handbuch Marketing-Kommunikation Strategien — Instrumente — Perspektiven. Werbung — Sales Promotions — Public Relations — Corporate Identity — Sponsoring — Product Placement — Messen — Persönlicher Verkauf

Handbuch Marketing-Kommunikation Strategien — Instrumente — Perspektiven. Werbung — Sales Promotions — Public Relations — Corporate Identity — Sponsoring — Product Placement — Messen — Persönlicher Verkauf

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Handbuch Marketing-Kommunikation

Strategien — Instrumente — Perspektiven. Werbung — Sales Promotions — Public Relations — Corporate Identity — Sponsoring — Product Placement — Messen — Persönlicher Verkauf

Ralph Berndt | Arnold Hermanns

Business & Economics / Management Science


Publication Date: 25 January 2012
Publisher: Gabler Verlag
Imprint: Gabler Verlag
ISBN-13: 9783322825407
Format: Paperback / softback
Page Count: 1044

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