Consumer Perception of Product Risks and Benefits

Emilien, Gerard; Weitkunat, Rolf; Lüdicke, Frank

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts:  Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility. 

Details

Published by: Springer

Publication Date: 2017-03-24

Format: Hardcover

ISBN-13: 9783319505282

DOI: 10.1007/978-3-319-50530-5

Dimensions: 235cm x155cm

Pages: 596