Image Economy and Corporate Hypocrisy examines the structural, cultural, and communicative dimensions of corporate hypocrisy in contemporary capitalism. Moving beyond managerial perspectives, it offers a theoretically rigorous account of how organizations construct ethical narratives while enacting contradictory practices. It provides a systematic framework for analyzing hypocrisy in its moral, behavioral, and symbolic forms, and situates them within broader debates on legitimacy, accountability, and the image economy. It introduces conceptual distinctions between strategic flexibility and ethical incoherence, explores the mechanisms of greenwashing and purpose-washing and advances methodological tools for detecting organizational inconsistency, including discourse analysis, critical accounting, and algorithmic approaches.

Integrating theory with empirical illustrations, this book contributes original insights into the tensions between rhetoric and reality that define modern corporate responsibility. This book is of value to researchers, scholars, and academics in business ethics, organizational studies, communication, and sustainability. It is also of value to scholars in sociology, political economy, and cultural studies seeking to understand the theoretical foundations and societal consequences of corporate hypocrisy in the digital age.

Hasan Tutar Is a Professor in the Faculty of Economics and Administrative Sciences at Beykent University, Istanbul, Turkey. His multidisciplinary research encompasses organizational behavior, business ethics, sustainability, and strategic management, with a focus on Environmental, Social, and Governance (ESG) strategies. He has authored numerous books, book chapters, and scientific articles in internationally refereed scientific journals.

Dalia Štreimikienė is a Professor and a Leading Researcher in the Faculty of Public Governance and Business at Mykolas Romeris University,  Lithuania. Her main areas of research are sustainable development, sustainability assessment, and corporate social responsibility. She has published over 200 articles in international peer-reviewed journals and co-authored over 15 books. She is also Editor-in-Chief of International Journal of Transformations in Business and Economics.