This edited volume, Neurofinance: The Brain and Bias in Economic Behavior explores the dynamic intersection of neuroscience, psychology, and financial economics to explain how the human brain influences financial decision-making. This edited volume examines the cognitive and neural mechanisms underlying risk perception, reward processing, emotional regulation, and decision-making under uncertainty, offering fresh insights into why investors and financial professionals often deviate from rational economic behavior. Bringing together contributions from leading international scholars, the book covers emerging topics such as neurobiological drivers of financial risk-taking, behavioral biases, herding behavior, market anomalies, and the impact of emotions on investment decisions. It also highlights the practical implications of neurofinance for financial advisors, policymakers, educators, and financial institutions seeking to improve investor outcomes and decision quality. Combining theoretical perspectives with empirical research, this volume serves as a valuable resource for researchers, practitioners, and students interested in behavioral finance, cognitive neuroscience, economics, and the future of evidence-based financial decision-making.

Rahul Chauhan holds a Ph.D. in Behavioral Finance from Gujarat Technological University, India, and is an Assistant Professor and Research Coordinator at Unitedworld Institute of Management, Karnavati University, India. His research focuses on behavioral finance, neurofinance, artificial intelligence in finance, investor behavior, and financial decision-making. He has presented his research at internationally renowned institutions, including Saïd Business School, University of Oxford, the University of Sheffield, and Qatar University, and has published extensively in leading international journals.

Mahmoud Elmarzouky is an Associate Professor of Accounting and Research Director at St. Andrews Business School, The University of St Andrews, UK.

Vitaliy Shpachuk is affiliated with Newcastle University Business School, Newcastle upon Tyne, United Kingdom. His research interests include public administration, economics, and financial decision-making.

Salim Ali Shamsher is Sr. Dean and Professor, Unitedworld Institute of Management, Karnavati University, India.