Business stands at a historic inflection point. For more than two centuries, organizations have prospered through a linear model: extract, optimize, scale, and move on. Today, that model is colliding with planetary limits, social pressures, and rapid technological change.

At the same time, leaders face a paradox. Never have organizations had access to so much intelligence—data, AI, and global connectivity—yet long-term value creation has become increasingly uncertain. Sustainability efforts often remain fragmented, while digital transformation often lacks strategic direction.

The Infinite Business Loop offers a practical way forward. Eric van Heck introduces Connected Intelligence: the ability to combine human judgment, digital capabilities, social trust with ecosystem collaboration to create business models within the social and planetary boundaries. Drawing on real-world cases from around the globe and a structured readiness self-assessment, readers learn how to apply the Infinite Business Loop—a continuous cycle of understanding, redesigning, implementing, and learning. The result is a practical guide for leaders seeking to build organizations that continuously adapt, regenerate, and thrive.

With a clear readiness self-assessment, three concrete transition pathways, and vivid cases from around the world, this is a hopeful, hands-on guide for leaders who would rather shape the future than wait for it.

                Ulla Kruhse-Lehtonen, Co-Founder & CEO, DAIN Studios, Helsinki, Finland, Berlin and Munich, Germany.

A timely book that combines great storytelling with the right level of theoretical abstraction to help leaders understand what achieving agility will look like in the age of full digital connectivity and AI—and where a new approach is required.

                Natalia Levina, Paganelli-Bull Professor of Technology and International Business, New York University, Stern School of Business, New York City, USA.

The Infinite Business Loop speaks directly to the challenges facing businesses in emerging economies. Combining global case studies with actionable tools, Professor Eric van Heck offers a timely and important contribution.                                                                                                                       

                Meditya Wasesa, Associate Professor of Business Analytics, Institut Teknologi Bandung, Bandung, Indonesia.

Eric van Heck is Professor of Information Management and Markets at Erasmus University Rotterdam, the Netherlands. He is the co-author of Making Markets and author of Technology Meets Flowers among other books and articles, and the recipient of the ERIM Book Award, the ERIM Impact Award, the AIS Impact Award, the AIS Sandra Slaughter Service Award, and the AIS Technology Challenge Award. He lives 10 feet below sea level in Rotterdam.