This book examines the ways in which transformative technologies such as big data and artificial intelligence (AI) are revolutionizing the fundamentals of entrepreneurship, giving rise to new business models, decision-making, and value creation strategies in the digital economy. It critically explores how AI and data analytics are reshaping entrepreneurial ecosystems, startup finance, product innovation, and organizational design. It moves beyond the technical aspects to address ethical, societal, and regulatory issues of data-driven entrepreneurship. It also emphasizes the new obligations of digital entrepreneurs in forging a more sustainable, equitable, and smarter future.

Based on real-world cases studies, global policy initiatives, and interdisciplinary research, this book offers researchers, scholars, students, academics, practitioners, and policy makers with a comprehensive roadmap for digital entrepreneurship across industries and regions.

Veland Ramadani is Professor of Entrepreneurship and Family Business at the Faculty of Business and Economics, South-East European University, North Macedonia. His research focuses on entrepreneurship, family business, innovation, and sustainability, with publications in leading journals such as the Journal of Business Research, Technological Forecasting and Social Change, and Review of Managerial Science. He is a frequent keynote speaker and guest lecturer internationally. Recognized among the world’s top 2% most influential researchers by Elsevier and Stanford University for five consecutive years, he has also served on the Supervisory Board of the Development Bank of North Macedonia and contributed to numerous international projects and consultancy initiatives.

Andrea Caputo is Professor of Strategy and Negotiation at Lincoln International Business School, University of Lincoln, UK, and Associate Professor of Management at the University of Trento, Italy. His research focuses on negotiations, decision-making, entrepreneurship, and strategic management, with particular interest in integrative and strategic negotiations, cultural intelligence, women’s entrepreneurship in developing countries, and innovation. Dr. Caputo has served as Editor-in-Chief for Strategic Change and the Journal of Enterprising Communities and is on the editorial board of multiple leading journals. He has published over 100 scholarly publications and has been ranked among the World’s top 2% scientists by Elsevier and Stanford University for three consecutive years.

Christina Theodoraki is a Full Professor in Entrepreneurship at IAE Aix Marselle University, France. She is elected Program Chair at the Academy of Management, Entrepreneurship division. She is an Advisory Board Member at the Institute for Development Strategies at Indiana University, a Research Associate at the Chair of Entrepreneurship Territory Innovation (ETI) – IAE Paris-Sorbonne, Business Development Manager at the Entrepreneurial Ecosystem Research Network (EERN), Editor of Small Business Economics, Associate editor of the Journal of Small Business Management, Management & Prospective – Gestion 2000, and Revue Internationale PME, and member of several journal editorial boards.

Shqipe Gërguri-Rashiti is a Provost at the American University of the Middle East (AUM) in Kuwait. She has a strong background in entrepreneurship research, focusing on female entrepreneurship in transition economies. Gërguri-Rashiti has co-authored influential works on entrepreneurship, innovation, and gender, including the book Female Entrepreneurship in Transition Economies: Trends and Challenges. Beyond research, she plays an active role in shaping university governance, academic policy, and fostering international cooperation in education. Her leadership is marked by a commitment to inclusivity, sustainable development, and empowering the next generation of entrepreneurs through education and practical engagement.