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Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement
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Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement
Sheth, Jagdish N.; Jain, Varsha; Mogaji, Emmanuel; Ambika, Anupama
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.
As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration,and customer engagement.Details
Published by: Palgrave Macmillan
Publication Date: 2024-08-19
Format: Paperback
ISBN-13: 9783031339004
DOI: 10.1007/978-3-031-33898-4
Dimensions: 210cm x148cm
Pages: 307