Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business: The Changing Landscape of Industry and Employment

Thrassou, Alkis; Vrontis, Demetris; Efthymiou, Leonidas; Weber, Yaakov; Shams, S. M. Riad; Tsoukatos, Evangelos

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. While Volume I offers insights into technological improvements in the field of global marketing, Volume II focuses on the implications of changing technology on work and employment. It covers topics such as the role of technology in change management, digital transformation, and the impact of AI on employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for business students and researchers.

Details

Published by: Palgrave Macmillan

Publication Date: 2022-12-12

Format: Hardcover

ISBN-13: 9783031077647

DOI: 10.1007/978-3-031-07765-4

Dimensions: 210cm x148cm

Pages: 250