Morris Altman is the Dean of the School of Business and Chaired Professor of Behavioral and Institutional Economics and Co-operatives at the University of Dundee, UK. He was Dean of and Professor at the Newcastle Business School at the University of Newcastle, Australia, and was formerly Head of Economics and Finance and Professor at Victoria University of Wellington, New Zealand. He is Emeritus Professor at the University of Saskatchewan in Canada. He served as Editor of the Journal of Socio-Economics for ten years and was the co-founder of the Review of Behavioral Economics. He is also past President of the Society for the Advancement of Behavioral Economics and of the Association for Social Economics. Morris has published well over 100 refereed papers and has published 14 books in economic theory, co-operatives, and public policy including, Behavioral Economics for Dummies, Economic Growth and the High Wage Economy, and Smart Decision-Making: Rational Decision-Making within the Bounds of Reason. He is founding editor of the Elsevier book series Perspectives on Behavioral Economics and the Economics of Behavior.