Using Paired Constraints to Solve The Innovation Problem

Stokes, Patricia D.; Gibbert, Michael

This book defines innovation as both a problem and a problem-solving process. It allows readers to approach innovation as a straight-forward problem solving process, and teaches them the paired constraint process to solve specific innovation problems.
The authors have used their experience working in creative industries, combined with their academic perspective to create a formal, teachable tool for solving innovation problems. This consists of a formal structure (the problem space), a functional strategy(the paired constraints) and process. (solution by substitution).
This book provides a practice section, allowing anyone interested in solving the problem of innovation to learn and develop their skills.

Details

Published by: Edizioni della Normale

Publication Date: 2020-10-30

Format: Paperback

ISBN-13: 9783030257736

DOI: 10.1007/978-3-030-25771-2

Dimensions: 235cm x155cm

Pages: 85