Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and Economics Society Conference

Bilgin, Mehmet Huseyin; Danis, Hakan; Demir, Ender; Can, Ugur

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.

Details

Published by: Springer

Publication Date: 2019-06-04

Format: Hardcover

ISBN-13: 9783030186517

DOI: 10.1007/978-3-030-18652-4

Dimensions: 235.0cm x155.0cm

Pages: 181.0