Leading consultants argue that few areas are as important as measurement, yet it remains one of the weakest areas in management today.

Based on discussions with managers from a broad range of industries in the US and Europe, this book shows managers how to:

• Measure what is important to their customers.
• Motivate their organizations.
• Identify and eliminate waste of both time and resources.

Richard Lynch (rlynch@rbl.net) is a partner at Results-Based Leadership, Inc.

Kelvin Cross is a partner at at Corporate Renaissance Inc.