The Handbook of Media Audiences

Nightingale, Virginia

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.

• Details the study of audiences and how it is changing in relation to digital media
• Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
• Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
• Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
• Includes contributions from some of the most outstanding international scholars in the field

Details

Published by: Wiley-Blackwell

Publication Date: 2011-05-06

Format: Hardcover

ISBN-13: 9781405184182

DOI:

Dimensions: 256.5cm x177.8cm

Pages: 562.0