Re-reading Popular Culture is an entertaining investigation of the meanings and value of popular culture today. It explores the theme of cultural citizenship by combining textual analysis and media reception theory to analyze popular culture.

• Includes such contemporary issues as the rewriting of masculinity after the success of feminism, and the layers of meaning in semi-public and private talk of multiculturalism and ethnicity
• Traces its topics across a variety of media forms and texts, including sports; detective fiction and police series; and children's television and games
• Clearly and accessibly written for the student, scholar, and general reader.

Joke Hermes is Lecturer in the Department of Media and Culture at the University of Amsterdam. She is the author of Reading Women’s Magazines (1995) and co-editor of Public Places, Popular Issues (1998).