Understand client behavior and apply financial psychology in real-world planning

Now in its Second Edition, Psychology of Financial Planning: The Practitioner's Guide to Money and Behavior remains the definitive resource for understanding the psychological dynamics that influence financial decision-making. Authored by three leading experts in financial psychology, this updated volume aligns with the CFP Board's expanded learning objectives and provides actionable tools for integrating behavioral insights into everyday practice.

This edition delivers expanded coverage of multicultural competence, ethical considerations, and client assessment methods. Readers gain practical insights into behavioral finance, money conflict resolution, communication strategies, and crisis management. The book addresses client and planner attitudes, values, and biases while providing principles of counseling that help build deeper, more effective client relationships.

Readers will also find:

• Updated content aligned with the CFP Board's expanded psychology learning objectives for certification and continuing education requirements
• Practical frameworks for identifying and addressing money scripts, financial behaviors, and the psychological barriers that undermine client outcomes
• Effective communication strategies and counseling principles designed to help planners navigate difficult conversations and build lasting trust
• Tools for managing crisis events with severe financial and emotional consequences, including divorce, job loss, and sudden wealth
• Guidance on multicultural competence and ethical considerations essential for serving diverse client populations with sensitivity and professionalism

Psychology of Financial Planning is essential reading for financial planners, wealth advisors, and educators seeking to understand how psychology shapes money decisions. Whether preparing for CFP certification or enhancing client relationships, this book provides the behavioral insights needed to deliver more effective, emotionally intelligent financial advice.

BRAD KLONTZ, PSYD, CFP, is an Associate Professor of Practice at Creighton University Heider College of Business and co-founder of the Financial Psychology Institute. A clinical psychologist and Certified Financial Planner practitioner, he received the Innovative Practice Presidential Citation from the American Psychological Association and two Montgomery-Warschauer Awards from the Journal of Financial Planning.

CHARLES CHAFFIN, PHD, is a Professor of Practice at Iowa State University and co-founder of Money and Risk Inventory as well as the Psychology of Financial Planning Specialist programs. He has authored or co-authored nine books translating behavioral science into practical strategies, and coaches advisors and firms on how to understand and address client biases and behaviors.

PAUL T. (TED) KLONTZ, PHD, is an Associate Professor of Practice of Financial Psychology and Behavioral Finance at Creighton University’s Heider College of Business and co-founder of the Financial Psychology Institute. He has more than 40 years’ experience in counseling and consulting.