Practical financial literacy knowledge for entrepreneurs and startups

Bestselling author of the renowned Disciplined Entrepreneurship, Bill Aulet is back with Marius Ursache to deliver a vital, accessible (even fun!) and comprehensive understanding of financial terms and concepts that are essential to any entrepreneur looking to launch a new business venture. In Finance for Founders , the Disciplined Entrepreneurship series expands to show you how to manage the most fundamental aspect of your business—its money—so that you can focus on innovation and creating a unique value proposition, culture, and team.

Disciplined Entrepreneurship: Finance for Founders teaches readers about:

• The proper perspective a founder should have on finance as a priority for their business
• Demystifying financial statements so a founder is financial literate
• How to develop a financial model to generate projections of your business that provide insights, meaningful projections, and a potential path to greatness
• How to effectively present the results of your model
• How you should approach seeking the funding required for your startup including a systematic unemotional survey of the potential sources and the process of fundraising itself
• How to value your new startup
• Gems of wisdoms that you should know in the process that are not obvious to the first-time fundraiser

Disciplined Entrepreneurship: Finance for Founders does not aim to turn you into a seasoned finance professional or teach you tricks to make your business into something it’s not. Instead, it’s a must-read for all entrepreneurs and startup team members seeking to develop basic financial literacy and give their venture the best chance of success.