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Mediated Cultures, Political Discourses, and the Celebrity

Mediated Cultures, Political Discourses, and the Celebrity Perspectives from India

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Asian Celebrity and Fandom Studies

Mediated Cultures, Political Discourses, and the Celebrity

Perspectives from India

Swapna Gopinath | Jian Xu | Ramna Walia | Sean Redmond | Rutuja Deshmukh

Performing Arts / Film / General

Bringing together scholars from a range of disciplines, this book explores the political contexts of celebrity in contemporary India. The book charts the changing ideological contexts of celebrities in the public sphere and the complex interplay of patronage, security and activism that Indian stars must navigate. Chapters explore mainstream Hindi film and the Bollywood system as well as marginalised and regional cinemas, from Dalit and Adivasi identities to regional Tamil and Malayalam film. Together the chapters in this volume offer new perspectives on global celebrity studies from the point of view of one of the largest and most dynamic film industries in the world.

Swapna Gopinath is an Associate Professor of Film and Cultural Studies at Symbiosis Institute of Media and Communication, Pune, India. She is a Fulbright fellow and has completed postdoctoral research on Urban spatiality and ideological dimensions in India.

Ramna Walia is an Assistant Professor of Film and Television at FLAME University, Pune. She has published in peer-reviewed journals like Bioscope, Synoptique, and Studies in South Asian Film and Media.

Rutuja Deshmukh is a visiting faculty of Film and Cultural studies at FLAME University. She also teaches Film at Savitribai Phule Pune University. Her research areas include early Marathi cinema and missing archives, popular cinema, popular cultures, and questions of gender and representation at the intersection of neoliberalism.


Publication Date: 10 December 2026
Publisher: Bloomsbury Academic
Imprint: Bloomsbury Academic
ISBN-13: 9781350466203
Format: Hardback
Page Count: 224
Weight (oz): 16.0

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