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Origins of the Film Star System

Origins of the Film Star System Persona, Publicity and Economics in Early Cinema

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Origins of the Film Star System

Persona, Publicity and Economics in Early Cinema

Andrew Shail

History / Modern / 20th Century / General

Drawing on a wide range of archival sources, Andrew Shail traces the emergence of film stardom in Europe and North America in the early 20th century. Modifying and supplementing Richard deCordova's account of the birth of the US star system, Shail describes the complex set of economic circumstances that led film studios and actors to consent to the adoption of a star system. He then explores the film industry's turn, from 1908, to making character-based series films. He details how these characters both prefigured and precipitated the star system, demonstrating that series characters and the 'firmament' of film stars are functionally equivalent, and shows how openly fictional characters still provide the model for 'real' film stars.
Andrew Shail is Senior Lecturer in Film at Newcastle University, UK. He is the author of The Cinema and the Origins of Literary Modernism (2012), co-author, with Robin Stoate, of Back to the Future (2010), editor of Reading the Cinematograph (2011) and coeditor of Neurology and Modernity (2010), Menstruation: A Cultural History (2005), and the journal Early Popular Visual Culture.

Publication Date: 24 February 2022
Publisher: Bloomsbury Academic
Imprint: Bloomsbury Academic
ISBN-13: 9781350272255
Format: Paperback softback
Page Count: 424
Weight (oz): 20.64

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