Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective

Bullo, S.

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-01-01

Format: Paperback

ISBN-13: 9781349468362

DOI: 10.1057/9781137350435

Dimensions: 216cm x140cm

Pages: 207