Luxury Online: Styles, Systems, Strategies

Okonkwo, Uché

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-02-26

Format: Paperback

ISBN-13: 9781349364176

DOI: 10.1057/9780230248335

Dimensions: 235cm x155cm

Pages: 360