Sport as a Business: International, Professional and Commercial Aspects

Dolles, H.; Söderman, S.

Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization

Details

Published by: Palgrave Macmillan

Publication Date: 2011-05-17

Format: Paperback

ISBN-13: 9781349320721

DOI: 10.1057/9780230306639

Dimensions: 216cm x140cm

Pages: 263