This book presents a landmark in-depth study of how mass media contributes to the making and remaking of male identity. It concludes that, unless addressed, the effects of negative discourse on the self-identity and self-esteem of men, are potentially devastating and that the longer-term and wider social implications will also be costly.

JIM R. MACNAMARA is Adjunct Professor in Public Communication at the University of Technology, Sydney, Australia, and is a regular lecturer and speaker on mass media and communication. He has spent more than 25 years working in and with mass media.