Ugandan Music in the Marketing Era: The Branded Arena

Pier, David G.

David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-10-25

Format: Hardcover

ISBN-13: 9781137549396

DOI: 10.1057/9781137546975

Dimensions: 216cm x140cm

Pages: 205