Innovation in Luxury Fashion Family Business: Processes and Products Innovation as a Means of Growth

Giacosa, E.

A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.

Details

Published by: Palgrave Pivot

Publication Date: 2014-12-10

Format: Hardcover

ISBN-13: 9781137498649

DOI: 10.1057/9781137498663

Dimensions: 216cm x140cm

Pages: 195