Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

Gill, L.

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-08-01

Format: Hardcover

ISBN-13: 9781137278517

DOI: 10.1007/978-1-137-51045-7

Dimensions: 235cm x155cm

Pages: 234