MUSEUM PR ACTICE Edited by CONAL MCCARTHY

Museum Practice covers the professional work carried out in museums and art galleries of all types, including the core functions of management, collections, exhibitions, and programs. Some forms of museum practice are familiar to visitors, yet within these diverse and complex institutions many practices are hidden from view, such as creating marketing campaigns, curating and designing exhibitions, developing fundraising and sponsorship plans, crafting mission statements, handling repatriation claims, dealing with digital media, and more.

Focused on what actually occurs in everyday museum work, this volume offers contributions from experienced professionals and academics that cover a wide range of subjects including policy frameworks, ethical guidelines, approaches to conservation, collection care and management, exhibition development and public programs. From internal processes such as leadership, governance and strategic planning, to public facing roles in interpretation, visitor research and community engagement and learning, each essential component of contemporary museum practice is thoroughly discussed.

CONAL McCARTHY is Professor and Director of the Museum and Heritage Studies program at Victoria University of Wellington, New Zealand. Conal has worked in galleries and museums in a variety of professional roles, sits on the boards and advisory groups of a number of institutions, and has published widely on museum practice.