Originally published by Stevenson, Inc., this practical resource presents organizations with strategies for recruiting and retaining members and includes examples of how various nonprofit organizations have successfully increased their membership numbers.

Important topics covered include:

• Staff engagement
• Member testimonials
• Award programs
• Membership drives
• Recognizing long-term members
• Attracting younger members
• Member feedback
• Member benefits
• Community outreach
• Loyalty cards
• Entry-level options for new members
• Retention rates
• Reciprocity agreements
• Networking
• Attracting corporate members
• Members recruiting members
• Volunteers and membership
• Loyalty building
• Recognition awards
• Effective renewal notices

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Scott C. Stevenson is the editor of Growing Your Membership: 91 Ways to Recruit and Retain More Members, published by Wiley.