Originally published by Stevenson, Inc., this practical resource features goal-setting procedures, ways to engage key staff and others, and action plans for shaping effective annual fundraising strategies for nonprofit organizations.

Important topics covered include:

• Annual dollar and participation goals
• Board engagement
• Committee objectives
• First-year plans
• Direct mail appeals
• Quantifiable objectives
• Staff  retreats
• Monitoring progress
• Outreach to diverse audiences
• Volunteer involvement
• Analysis and evaluation

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Scott C. Stevenson is the editor of The Operational Plan: How to Create a Yearlong Membership Plan, published by Wiley.