In this era of globalization we are faced witha plethora of health goods and services on the local and global marketplace. Faced with such variety and availability, how do we choose? This volume examines the influence of ethnicity, gender, and generation on our helath choices, focusing in particular on the choices of British Asian mothers: Asian women who are born and raised in Britain but are members of a globally dispersed ethnic group. Other factors (such as family, religion, community, and space) are also taken into account by the author, who uses original empirical research to explore the interconnections between the different factors and the ways in which these women combine western and nonwestern health discourses in their daily lives.

KATE REED is a lecturer in Sociology at the University of Kent, Canterbury, United Kingdom. Her research interests include sociological theory, health and illness, race and ethnicity, and gender studies.