{"product_id":"9798868831737","title":"The AEO Playbook How Brands Get Discovered, Quoted, and Remembered by LLMs","description":"\u003ch1\u003eThe AEO Playbook\u003c\/h1\u003e\u003ch2\u003eHow Brands Get Discovered, Quoted, and Remembered by LLMs\u003c\/h2\u003e\u003ch3\u003eRavi Kiran | Matt Hussey | Jacopo Buriollo\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eComputers \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eTraditional search optimization was built for ranking pages. Modern AI systems are built to synthesize answers. As users increasingly rely on large language models such as ChatGPT, Gemini, Claude, and Copilot for discovery and decision-making, brand visibility has quietly shifted from links and clicks to recall and recommendation. Many brands are not losing visibility because they rank poorly, but because they are never remembered or cited by AI systems at all.\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003eThe AEO Playbook\u003c\/em\u003e introduces Answer Engine Optimization (AEO) as a strategic discipline focused on how AI systems learn, store, and reproduce information. Rather than treating AI search as a technical problem or a continuation of SEO, the book frames it as a systems-level challenge involving authority formation, consistency, and narrative coherence. The book explains how LLMs decide what to say, why repetition and alignment matter more than volume, and how fragmented brand signals lead to invisibility. It introduces the F.A.C.T. framework (Findability, Authority, Consistency, Traceability) as a practical model for diagnosing and improving AI visibility across owned, earned, and third-party assets. Structured as a combination of conceptual explanation, audits, and execution guidance, the book walks readers through how to assess their current AI presence, design content and messaging systems that AI models can reliably summarize, and build long-term recall rather than short-term traffic spikes.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eUnlike existing SEO or AI marketing books, this work does not focus on tools, prompts, or tactics that quickly become obsolete. Instead, it focuses on durable principles that reflect how AI systems ingest information and how trust compounds over time. The perspective is practitioner-led, grounded in real-world operating constraints, and written for decision-makers responsible for long-term visibility and growth.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eWhat You Will Learn\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eHow AI systems form memory and decide which brands to cite or recommend\u003c\/p\u003e\r\n\u003cp\u003eWhy traditional SEO metrics fail to capture AI-driven discovery\u003c\/p\u003e\r\n\u003cp\u003eHow to audit brand visibility across AI answer engines\u003c\/p\u003e\r\n\u003cp\u003eHow to design consistent, quotable assets that compound recall over time\u003c\/p\u003e\r\n\u003cp\u003eHow to measure progress without relying on clicks or rankings\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eWho This Book is For\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThis book is written for founders, CMOs, growth leaders, marketers, consultants, and product leaders responsible for brand visibility and demand generation in AI-driven environments. Readers should have a basic understanding of digital marketing or strategy but do not need technical or engineering backgrounds.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003eRavi Kiran, Matt Hussey, and Jacopo Buriollo are global marketing and growth practitioners with decades of combined experience across technology, branding, and go-to-market strategy.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eMatt Hussey is a UK-based journalist and marketer who has worked on global campaigns for companies including Google, Samsung, Adidas, and Uber. A former staff writer at Wired Magazine, he brings a deep understanding of how emerging technologies shape attention, credibility, and narrative framing.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eRavi Kiran is a growth strategist from India with over ten years of experience building and scaling growth engines across e-commerce, ed-tech, fintech, and technology startups in the US, UK, Europe, and emerging markets.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eJacopo Buriollo is an Switzerland-based go-to-market leader and co-founder with over fifteen years of experience spanning finance, product, marketing, and growth, with a strong focus on systems, incentives, and long-term strategic clarity.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eTogether, they bring a practitioner-led perspective on how brands earn visibility and trust in AI-driven discovery systems.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e30 December 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eApress\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eApress\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9798868831737\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":51460121526412,"sku":"9798868831737","price":49.49,"currency_code":"USD","in_stock":true}],"url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9798868831737","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}