{"product_id":"9798868820526","title":"Transforming Financial Services with Generative AI: From Strategy and Design to Practical Applications","description":"\u003ch1\u003eTransforming Financial Services with Generative AI: From Strategy and Design to Practical Applications\u003c\/h1\u003e \u003ch2\u003eGodavarthi, Srinath; Nagvekar, Ravi\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv class=\"OutlineElement Ltr SCXW53114554 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW53114554 BCX0\"\u003e\u003cspan class=\"TextRun SCXW53114554 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003eGen\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003eerative \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003eAI \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e(\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW53114554 BCX0\"\u003eGenAI\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e) \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003eis revolutionizing the financial services \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003esector (FSS)\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e, offering new ways to enhance efficiency, improve customer experiences, and streamline operations. This book is your comprehensive guide to understanding and implementing Gen\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003eAI \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003ewithin FSS\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW53114554 BCX0\" data-ccp-props='{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW53114554 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW53114554 BCX0\"\u003e\u003cspan class=\"TextRun SCXW53114554 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003eGrounded in real-world use cases, this book moves from fundamentals to boardroom-ready execution. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003eYou’ll\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e start with the core concepts behind AI, machine learning, and \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW53114554 BCX0\"\u003eGenAI\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e, then pivot into the \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003echallenges of FSS\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e: intense regulatory scrutiny, evolving fraud threats, operational complexity, and rising expectations for personalized, always-on service. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003eYou’ll\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e learn a practical blueprint for \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW53114554 BCX0\"\u003eGenAI\u003c\/span\u003e \u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003eadoption,\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e including \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003estrategy, governance, risk controls, data readiness, and culture—through the lens of executives tasked with delivering measurable value responsibly.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW53114554 BCX0\" data-ccp-props='{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW53114554 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW53114554 BCX0\"\u003e\u003cspan class=\"TextRun SCXW53114554 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003eFrom there, you’ll get hands-on experience building \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW53114554 BCX0\"\u003eGenAI\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e systems: prompt design, evaluation, Retrieval-Augmented Generation (RAG), fine-tuning, and agentic workflows. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003eYou’ll\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e see how these capabilities power mission-critical functions across the enterprise:\u003c\/span\u003e\u003c\/span\u003e \u003cspan class=\"TextRun SCXW53114554 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003eFinally, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003eyou’ll\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e operationalize all of it with modern \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW53114554 BCX0\"\u003eFMOps\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e\/\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW53114554 BCX0\"\u003eLLMOps\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e practices—security, privacy, performance, cost management, monitoring, and continuous improvement—so pilots become production systems that scale. The closing chapter distills emerging trends, from autonomous agents to domain-specialized models, and lays out next steps so your organization can adopt \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW53114554 BCX0\"\u003eGenAI\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e with confidence, compliance, and a clear return on investment.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW53114554 BCX0\" data-ccp-props='{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW53114554 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW53114554 BCX0\"\u003e\u003cspan class=\"TextRun SCXW53114554 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003eWhether \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003eyou’re\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e a CIO crafting a roadmap, a product leader shipping AI features, a data scientist building RAG pipelines, or a risk and compliance executive seeking control and clarity, this book is your end-to-end guide to deploying \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW53114554 BCX0\"\u003eGenAI\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW53114554 BCX0\"\u003e that is safe, explainable, and enterprise-grade.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW53114554 BCX0\" data-ccp-props='{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eWhat You Will Learn\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-IN;\"\u003eDevelop a strategic blueprint for GenAI adoption, including implementation methodologies, risk mitigation, and best practices for financial institutions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-IN;\"\u003eMaster the core components of building GenAI applications, from prompt engineering and model evaluation to RAG and Agentic AI\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-IN;\"\u003eDiscover how GenAI transforms risk and compliance management, including applications in Anti-Money Laundering (AML), trade surveillance, and regulatory reporting\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l2 level1 lfo3; tab-stops: list 36.0pt;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-IN;\"\u003eExplore practical GenAI use cases across retail banking, investment banking, and wealth management, and learn about successful operational deployment\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eWho This Book Is For\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eData scientists, AI professionals, and financial services experts interested in leveraging generative AI within the financial sector.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-01-03\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9798868820526\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/979-8-8688-2053-3\u003c\/p\u003e \u003cp\u003eDimensions: 254cm x178cm\u003c\/p\u003e \u003cp\u003ePages: 325\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":44422140461196,"sku":"9798868820526","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9798868820526_d1bb3f19-61e0-4670-882e-0f0ccf6c137c.jpg?v=1775068113","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9798868820526","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}