{"product_id":"9798765137383","title":"Meme Music","description":"\u003ch3\u003eStudy of Sound\u003c\/h3\u003e\u003ch1\u003eMeme Music\u003c\/h1\u003e\u003ch3\u003eHolger Schulze | Michael Bull\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eMusic \/ Philosophy \u0026amp; Social Aspects\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eAn essential musical genre of the early 21st century, meme music affects virtually all areas of public discourse, music, and sound culture.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMemes are part of public debates, they fuel political struggles and social movements, and they manifest new cultural trends. In the media constellation of the early 21st century, memes achieve this primarily through music and sound. Meme music as a musical genre is produced, consumed, and distributed on video platforms, instant messenger services, social media networks, and increasingly as part of marketing and television shows.\u003cbr\u003e\u003cbr\u003eThis book provides an overview of the distinctive performance practices and sound production techniques of meme music, focusing on meme music since 2011, with a particular emphasis on the years of the so-called Great Meme War between 2016 and 2020. The author discusses both recent and historical antecedents, such as the novelty songs or dance instruction songs of the 20th century, but also the tradition of emblemata since the 16th century. The sheer abundance of meme creation and meme sharing then leads to the ultimate triumph of meme music: it establishes a widespread sonic vernacular precisely through its highly snackable genre and the breathtaking speed of its planetary distribution.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eHolger Schulze\u003c\/b\u003e is Professor in Musicology at the University of Copenhagen, Denmark and Principal Investigator at the Sound Studies Lab. His research moves between a cultural history of the senses, sound in popular culture and the anthropology of media. He is co-editor of \u003ci\u003eThe Bloomsbury\u003c\/i\u003e \u003ci\u003eEncyclopedia of Sound Studies\u003c\/i\u003e (forthcoming 2028), \u003ci\u003eThe Bloomsbury Handbook of Sound in Museums\u003c\/i\u003e (forthcoming 2026\u003ci\u003e), \u003c\/i\u003eand \u003ci\u003eThe Bloomsbury Handbook of Sound Art\u003c\/i\u003e (2020), and author of \u003ci\u003eSonic Fiction\u003c\/i\u003e (Bloomsbury, 2020) and \u003ci\u003eThe Sonic Persona \u003c\/i\u003e(Bloomsbury, 2018), among others.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 December 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9798765137383\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51378299535500,"sku":"9798765137383","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_428222b1-20ce-4218-8c42-13369ca7257a.jpg?v=1783908427","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9798765137383","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}