{"product_id":"9798216464426","title":"Branding without Permission How Gen Z is Transforming Marketing as We Know It","description":"\u003ch1\u003eBranding without Permission\u003c\/h1\u003e\u003ch2\u003eHow Gen Z is Transforming Marketing as We Know It\u003c\/h2\u003e\u003ch3\u003eKyle Duford\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eA practical guide to building a modern brand that can effectively engage a younger, digital-native Gen Z audience by staying authentic, engaging communities, and adapting to cultural trends.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFrom Nike to Netflix, Duford uses real world case studies from some of the most well-known brands today to illustrate key branding concepts and break down both successful and unsuccessful marketing approaches.\u003cbr\u003e\u003cbr\u003eEach chapter contains actionable frameworks to construct a successful brand strategy, including a diagnostic tool to assess your brand's situation, a step-by-step decision matrix, and a branding implementation roadmap.\u003cbr\u003e\u003cbr\u003eMarketing leaders and brand builders will come away with the confidence to abandon traditional approaches and instead embrace the transparency, strategic rule-breaking, and community co-creation that better speaks to a new generation.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eKyle Duford \u003c\/b\u003eis an associate partner of Optimism, a creative and advertising agency in San Francisco, USA. He is author of \u003ci\u003eThe Brand Book\u003c\/i\u003e, \u003ci\u003eOptimism\u003c\/i\u003e, and his memoir, \u003ci\u003eTwice Found\u003c\/i\u003e.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e22 July 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9798216464426\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e192\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51944938242188,"sku":"9798216464426","price":72.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9798216464426","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}