{"product_id":"9798216197447","title":"Golden Pitch How Celebrities and Influencers Shape the Way We Think, Feel, and Act","description":"\u003ch1\u003eGolden Pitch\u003c\/h1\u003e\u003ch2\u003eHow Celebrities and Influencers Shape the Way We Think, Feel, and Act\u003c\/h2\u003e\u003ch3\u003eMartha Laham\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ E-Commerce \/ Digital Marketing\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eHow do today's celebrities have the enormous power and influence to be able to push products and change minds?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAuthor Martha Laham explores the history of just where the celebrity endorsement came from. \u003cbr\u003e-She delves into the history of celebrity.\u003cbr\u003e-Explores society's fascination with celebrity.\u003cbr\u003e-Examines the use of celebrity and influencer endorsements.\u003cbr\u003e-Looks at the rise of the microcelebrity.\u003cbr\u003e-Considers the future of fame and celebrity in the digital age.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eMartha Laham\u003c\/b\u003e is a professor at Diablo Valley College, where she has taught business, marketing, and advertising for more than thirty years. She has authored college textbooks in marketing and selling, developed instructional materials for educational publishers, and contributed to \u003ci\u003eHuffPost\u003c\/i\u003e. Martha is the author of \u003ci\u003eMade Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards\u003c\/i\u003e. She lives in Oakland, California.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 January 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9798216197447\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e296\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.76\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51515356938380,"sku":"9798216197447","price":28.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_631c250a-e2e4-4bb8-ba2f-5c5547b41797.jpg?v=1784692714","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9798216197447","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}