Palgrave Studies in Global Entrepreneurship: Just Surviving or Thriving?

Adapa, Sujana; McKeown, Tui; Lazaris, Miria; Jurado, Tanya

Research in this book enhances the understanding of small and medium-sized businesses as a result of unprecedented challenges presented to them. It elaborates on how some small and medium-sized businesses not only survive, but also thrive amidst uncertainties, by embracing digital solutions or transformations. 

To achieve this, the book adopts mixed research methods, with a combination of case studies, secondary data analysis and primary data analysis (survey information and/or interviews). Tables and illustrations are also included to provide the reader with a holistic understanding of small and medium-sized businesses from different cultural contexts.

Details

Published by: Palgrave Macmillan

Publication Date: 2023-11-29

Format: Hardcover

ISBN-13: 9789819948437

DOI: 10.1007/978-981-99-4844-4

Dimensions: 210cm x148cm

Pages: 235