{"product_id":"9789819641260","title":"Tourism and Easternisation Uniting Asian Philosophy, Global Events, and Geopolitical Forces","description":"\u003ch3\u003ePerspectives on Asian Tourism\u003c\/h3\u003e\u003ch1\u003eTourism and Easternisation\u003c\/h1\u003e\u003ch2\u003eUniting Asian Philosophy, Global Events, and Geopolitical Forces\u003c\/h2\u003e\u003ch3\u003eRigin Sebastian | Noufal Naheem Kottekkadan | Toney K. Thomas | Mohammed Niyas KK\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Hospitality, Travel \u0026amp; Tourism\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eThis book critically discusses on epoch of “Asian century” through Asia’s dominance in economic, political and demographic dividend. The major themes include Asianisation, Asianism, \u003c\/span\u003e\u003cspan style=\"mso-bookmark: _Hlk188437786;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eAsia’s\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"mso-bookmark: _Hlk188437786;\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"mso-bookmark: _Hlk188437786;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eeventful rise\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"mso-bookmark: _Hlk188437786;\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e, \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"mso-bookmark: _Hlk188437786;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eAsian \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"mso-bookmark: _Hlk188437786;\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eculture and \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"mso-bookmark: _Hlk188437786;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003ephilosophy\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"mso-bookmark: _Hlk188437786;\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e, \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"mso-bookmark: _Hlk188437786;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eAsia \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"mso-bookmark: _Hlk188437786;\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e– The \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"mso-bookmark: _Hlk188437786;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eglobal host\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"mso-bookmark: _Hlk188437786;\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e, Decolonial Asia and tourism. Furthermore, it discusses Asian tourism and regional integration and geopolitics, Arabian peninsula’s economic boom beyond petrodollar, the BTS and K Pop wave in \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"mso-bookmark: _Hlk188437786;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eSouth Korean tourism and the Asian multimodal infrastructure developments in the Asian century.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bookmark: _Hlk188437786;\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eIt makes a profound academic contribution by offering a comprehensive and interdisciplinary exploration of the evolving relationship between Easternisation and the tourism industry. By delving into in-depth case studies and empirical analyses of various Asian destinations, the book presents concrete evidence of how Easternisation transforms tourism practices and experiences across the continent. Overall, this book is a groundbreaking work that enhances the academic discourse in tourism studies and provides valuable insights for policymakers, industry practitioners, and researchers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eRigin Sebastian\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eRigin Sebastian is a Ph.D. research scholar at the School of Tourism Studies, Mahatma Gandhi University, Kerala. His research areas include leisure studies, neuro-inclusive tourism, Generative AI in education and Asian tourism.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e \u003c\/span\u003e\u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eNoufal Naheem Kottekkadan\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eNoufal Naheem Kottekkadan is a Ph.D. research scholar at the School of Tourism Studies, Mahatma Gandhi University, Kerala. His research interests span the sharing economy, leisure studies, semiotics, Generative AI, and Asian tourism.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e \u003c\/span\u003e\u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eToney K. Thomas \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"margin-right: 35.9pt; text-align: justify; mso-pagination: none;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eDr. Toney K. Thomas is the Director and head of the School of Tourism Studies at Mahatma Gandhi University. His research interests include Asian Tourism Studies, Tourist Behaviour, and Destination Benchmarking. He has accomplished several research and consultancy projects for notable bodies such as the World Bank, the European Union, and the Ministry of Science and Technology Malaysia. He has consulted on academic projects including programme designs, Outcome Based Education (OBE design), internationalisation of universities, and global ranking.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; mso-pagination: none;\"\u003e\u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eMohammed Niyas KK\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; mso-pagination: none;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eMohammed Niyas KK is a Ph.D. research scholar at the School of Tourism Studies, Mahatma Gandhi University, Kerala. His research interests specialise gastronomic tourism and ethnic diversity. \u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 June 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Singapore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9789819641260\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e196\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":51032543887500,"sku":"9789819641260","price":161.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789819641260.jpg?v=1782485571","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9789819641260","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}