Smart Innovation, Systems and Technologies: Proceedings of ICMarkTech 2024, Volume 2

Reis, José Luís; Cascalho, José; Peter, Marc K.; Reis, Luís Paulo; Tiago, Maria Teresa

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Details

Published by: Springer

Publication Date: 2025-06-01

Format: Hardcover

ISBN-13: 9789819630806

DOI: 10.1007/978-981-96-3081-3

Dimensions: 235cm x155cm

Pages: 927