{"product_id":"9789819630769","title":"Smart Innovation, Systems and Technologies: Proceedings of ICMarkTech 2024, Volume 1","description":"\u003ch1\u003eSmart Innovation, Systems and Technologies: Proceedings of ICMarkTech 2024, Volume 1\u003c\/h1\u003e \u003ch2\u003eReis, José Luís; Gomes, Luís Mendes; Bogdanović, Zorica; Santos, José Paulo Marques dos\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-06-14\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9789819630769\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-981-96-3077-6\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 947\u003c\/p\u003e ","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":45582603255948,"sku":"9789819630769","price":269.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789819630769.jpg?v=1774034002","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9789819630769","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}